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The Unit

Warwick Investment Group was developing a site to allow self-storage customers to search and compare options within their region. The original target audience was the Paris metro area.

I was brought in to develop a visual identity for the site.

I worked through several iterations first at the naming level.

Then I presented three different options for the chosen name.

Name Option #1

Name Option #1

Name Option #2

Name Option #2

Rough Logo Explorations

Rough Logo Explorations

Three Variations on "The Unit"

Three Variations on "The Unit"

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Variations and Refinements

Variations and Refinements

Final Logo

Final Logo

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Color Palette and Type Styles for Site

Color Palette and Type Styles for Site